Concrete Nation

NEW ONE HOUR WEEKLY BARTER SERIES – AVAILABLE FALL 2010
Airing on the FOX O&O's

"CONCRETE NATION is a highly entertaining, informative and sometimes very funny new reality series featuring Nancy and David Miller and three year old Savanah Miller, a modern day family coping with the challenges and joys of building their dream house - using decorative concrete - in the middle of the Arizona Desert. CONCRETE NATION will be important to all stake holders – future and current homeowners, the homebuilding & home improvement industry, advertisers, television stations and viewers. Home ownership is still the American Dream!"

The Deal
PROGRAM: TWO WEEKLY HALF HOURS BLOCKED AS ONE HOUR
BARTER SPLIT: 50/50 (7 MIN NATL/7MIN LOCAL)
WINDOW: 6A – 12MIDNITE
FREQUENCY: 26 ORIGINALS/26 REPEATS = SHUFFLE OVER 52 WEEKS SAT DELIVERY:CONFIGURATION tba

Distribution (Reach & Frequency)
Beginning with its October 2010 broadcast syndication debut on the FOX Station Group plus major network affiliates in key markets, each weekly one hour episode of CONCRETE NATION will reach a USA television audience of over 90 million households. By January 2011, its global audience will exceed 200 million viewers.

New Media Platforms
The television series will be seamlessly integrated with internet and mobile platforms creating an interactive experience for targeted viewers and consumers. Valuable databases of prospective customers will be generated for direct marketing follow-up campaigns providing precise measurability of opt-in response levels.

Sponsorship Opportunities
Flexible sponsorship packages can be customized to match current and planned future and/or available budgets. Sponsorship entitlements range from naming rights, prominent on camera and in-programming video and audio elements, sponsor location taping and production, event and local promotional production as well as media schedules of :30, :60 or :120 second creative advertisement insertions in commercial pods. "No media budget is too small or large to design and implement a campaign delivering the most effective and efficient use of a sponsor’s investment".